There are all kinds of ways that video can enhance your business. It could be promotional videos for your website and social media, or internal communications such as staff training.
Your videos could include site tours, project footage, journalist-style interviews, visual demonstrations and tutorials. They all work to inform and inspire your audience, showing your expertise and making them feel they’re in safe hands.
We’ll help you every step of the way. From creative ideas and pre-production planning through to high-definition filming, editing and sound design.
The result will be a sharp, professionally produced video. And it will show whoever sees it that you take your business seriously and care about the impression you’re making.
Promotional video production
Promotional videos typically appear on your website and social media channels. They’re particularly effective in introducing your brand to potential customers in your target market. And they’re popular because more people prefer to consume video than any other media.
Corporate videos for websites
A corporate video can be the perfect introduction to your business. You can use it to introduce your brand, talk about your services or advertise your flagship product range.
Corporate videos usually sit at the top of a website, so they’re the first thing your visitors see. They enable you to communicate clear and carefully considered messages in an interesting and engaging way.
And they give visitors a first impression of your style and professionalism. So good quality and high production values are vital.
Social media video production
The best social media videos are short, snappy and bitesize. If you want to build business awareness and get quick conversions, they should be less than a minute.
These short videos may not say much, but they create a lasting impression. Research has shown that viewers retain around 95% of a message they consume in video form.
Video demonstrations, also known as ‘explainer videos’, are effective in a number of ways. For example, you can use them to:
- Demonstrate your product’s features
- Show how to set up your product
- Explain how your service works
- Produce video how-tos and tutorials
- Create video content for online courses.
Depending on the content, you can include them on your website, in your blogs and on your social media platforms.
Internal communications videos
Video is memorable and engaging, which makes it an ideal method for communicating key messages to staff and visitors. Here are some of the ways it can be used for communications within your organisation.
Employee induction videos
Videos can provide a valuable induction for new employees, showing them everything they need to know so they can settle in faster and more easily.
Staff training videos
Videos are a great way to provide staff training that’s both appealing and consistent.
Conventional training is done in groups, which can leave departments short of staff. But video training can be taken individually, which causes less disruption.
And, while in-person training stops when the trainer does, a video can be watched repeatedly. This allows employees to learn at their own pace and return to their training whenever they feel they need to.
Health and safety videos
If you have outsiders visiting your site, they may need a health and safety induction.
Creating a short video for them will show them the hazards and dangers they need to be aware of before they enter your workspace.